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Job Description
- An E-marketing specialist creates and maintains marketing campaigns intended to reach an online demographic.
- Take full responsibility of a campaign, from concept design and scheduling to ongoing implementation and performance tracking, or only a specific task related to the marketing initiative, such as scheduling social media posts or designing mass communication copy. In either case,
- E-marketing specialist plays an integral role in the success of an organization's online marketing efforts.
- They are responsible for the use of marketing strategies on internet and mobile devices.
- These professionals can manage a Facebook profile in the name of a company, publishing new content and news related to that business on a daily basis in order to obtain new clients.
- Manage the strategy and setup of all paid campaigns.
- Measure and optimize our paid marketing using analytics tools
- Research and test partnerships with new ads platforms to expand our reach and/or lower our cost-per-acquisition.
- Collaborate with brand marketing team to maintain a consistent brand voice and message across all paid programs.
- Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
- Creating and sending email campaigns.
- Optimizing web content for SEO strategies.
- Updating social media profiles.
- Advising about new trends.
- Managing the development and launch of display advertisements.
- You will manage all relationships with vendors and ensure we get the most efficient cost possible.
Job Requirements
- Good knowledge of all online Marketing Functions and online campaigns
- Proven experience as Digital Marketing Executive or similar role.
- Excellent understanding of digital marketing concepts and best practices.
- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Working knowledge of ad serving tools (e.g., DART, Atlas).
- In-depth experience with website analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.).
- Experience in Search Engine Optimization (SEO).
- Solid understanding of performance marketing, conversion, and online customer acquisition.
- Experience in website analysis
- Create advanced SEO strategies.
- Skills and experience in creative content writing.
- Analytical mindset and critical thinking.
