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Job Description
Job Brief:
The Senior Media Buyer is responsible for all aspects of online media advertising, the planning, design, optimization maintenance, measurement and reporting, click-to-customer-service.
Responsibilities:
- Perform technical site analysis, competitive/keyword research, and link analysis on an ongoing basis.
- Develop & implement multi-channel digital marketing campaigns including all advertising networks, Display Advertising, Pay-Per-Click, Email Marketing, and Social Media Campaigns.
- Manage planning and development of native and direct response advertising campaigns across Ad-words, YouTube, Facebook, Twitter, Instagram, Tiktok across various ad networks including but not limited to Native Ads network.
- SEO & SEM , expertise
- Analyze Keywords and manage campaign targeting process across search tools.
- Manage the analysis of all campaigns across all platforms to optimize campaign performance.
- Understand the key measurement tools available.
- Media buying, billing, and follow-ups.
- Provide reports on purchases/expenses/invoices.
- Keep track of media buying and its ROI.
Job Requirements
Requirements
- Proven experience as Media Buyer or similar role, at lest 4 yeas of experience; experience in digital media is preferred
- Familiarity with media-buying, planning and research
- Interest in following advertising and media trends
- Working knowledge of media analytics software (e.g. comScore)
- Excellent communication and negotiation skills
- Organizational and multitasking abilities
- Attention to detail
- Critical thinking skills
- BSc/BA in Marketing, Advertising or related field
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