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Job Description
- Implementing the social media marketing strategy initiatives
- Coordinates all the media contact and ensure that the company consistently gets social coverage
- Develops and implements social media brand strategies, campaigns, and plans to build brand/company awareness in collaboration with the brand managers
- Monitors social media progress using web analytic tools
- Reviews the success of campaigns and develops ways for improvement
- Plans paid social media advertising strategies and budgets
- Researches new media platforms, trends & business opportunities
- Provides feedback from social media trends and research.
- Defines & follows up on the most important social media KPIs.
- Cooperates with the content creators, copywriters & designers to ensure that the content is informative & appealing
- Responsible for the success of the social media campaign
- Analyzes data, and researches the best ways to increase traffic
- Oversees day-to-day management of campaigns & ads bedding to ensure brand consistency
- Reviews and approves content on a daily basis.
- Creates and manages a quarterly calendar.
- Synchronizes between offline & online brand activities
- Manages social media budget.
- Tracks and measures performance of all branded channels, including at least Facebook, YouTube, and Instagram.
- Manages communication with digital agencies.
- Collecting feedback through social media listening tools to watch for PR emergencies, identifies important/relevant discussions, answers questions, etc.
- Applying the company policies and work for achieving its goals according to the ethics, rules & regulations.
- Performing any other task assigned by the direct manager related to the field of work.
Job Requirements
- Education: Bachelor's degree.
- 6 years of experience
- Computer Skills: Excellent computer skills ( MS Office & internet browsing).
- Languages: Arabic - English ( Very good written & spoken)
- Ideal experience: - Marketing course or diploma
- A digital marketing course or diploma is a must.
- 2 years’ experience in a similar position in a reputable pharmaceutical or cosmeceutical company
