Retail Operations Director (Non-food) / VP Retail Operations
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Job Details
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Job Description
Retail Director Job Description
Retail directors manage day-to-day retail operations, analyze store budgets, and maintain inventory to keep stores well-stocked. Retail companies of all types, from fashion to food service, hire retail directors to manage employees and work full-time hours in store and corporate office environments. Retail directors work evenings, weekends, and holidays, and may travel between different store branches and corporate offices to complete their duties. Retail directors report to upper-level executives within the company, such as the vice president of sales.
Retail Director Duties and Responsibilities
These are the main core responsibilities, however, in general the most essential in any retail environments:
Manage Employees
Retail directors recruit, interview, and train employees to work in retail stores. They’re also responsible for managing and terminating employees when necessary. This duty includes providing regular employee evaluations, promotions, and wage increases for those who excel at their jobs.
Analyze Sales Reports and Strategies
Retail directors analyze daily sales reports to note which items are selling well and which are not, in addition to discerning profit margins for each item. They also design marketing and sales strategies and present them to upper management. This includes designing and setting up in-store sales displays.
Monitor Staff Operations
Retail directors manage employee payroll and coordinate staff work schedules to ensure all shifts are covered. They also monitor employee occupational health, turnover, and job satisfaction. When problems are noted, retail directors speak with employees to find out how to help them become more satisfied with their jobs.
Manage Inventory
Retail directors are responsible for maintaining inventory areas and ordering new items as needed. This includes creating regular inventory reports and writing purchase plans for upcoming seasons to make suggestions about items that should be stocked in stores.
Open and Close Stores
Retail directors are responsible for store openings and closings, either by following opening and closing procedures themselves or assigning a team member to manage these tasks, as per agreed upon checklist.
Communicate with Marketing Department
Retail directors regularly communicate with regional Marketing manager regarding sales reports, marketing campaigns, and day-to-day store operations and promotions on daily and weekly basis.
Job Requirements
Retail Director Skills and Qualifications
Retail directors are highly detail-oriented staff supervisors, sales professionals, and customer service managers. Employers hire retail directors who have the following relevant skills:
- Management – retail directors hire and fire staff members, train employees, and oversee all employee operations, which means management skills are an essential part of this job
- Customer service – retail directors are in a customer-oriented industry, so employers look for professionals with strong customer service skills to fill this role
- Communication skills – because retail directors create reports and make presentations, they have excellent written and verbal communication skills
- Salesmanship – sales drive all retail businesses, and retail directors analyze sales reports regularly, so they need strong sales skills to complete this task
- Analytical skills – retail directors use math to analyze financial reports, create marketing plans, and manage payroll
- Time management – retail directors use time management skills to design employee work schedules and manage multiple tasks at once
- Physical fitness – retail directors lift heavy boxes in inventory rooms, stand, and walk for hours at a time, which requires strength and endurance
- Presentation skills – retail directors use presentation skills create and set up sales displays and marketing plans, and to create reports for company executives
- Computer skills – because many companies use digital cash registers, online marketing applications, and sales reporting software, retail directors have strong computer skills