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Sr. Media Buyer - Digital Campaign Manager

Cultark
Heliopolis, Cairo
Posted 3 years ago
28Applicants for1 open position
  • 25Viewed
  • 0In Consideration
  • 2Not Selected
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Job Details

Experience Needed:
Career Level:
Education Level:
Salary:
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Skills And Tools:

Job Description

  • Logical and non-traditional targeting on all social & digital platforms including native article providers (example: Nativo), native Ad networks, and digital magz.
  • Interpretation, choice and usage of growth models with different client objectives
  • Full scenario planning and budgeting
  • Creating and planning a variety of PPC campaigns across a range of digital channels (Facebook - LinkedIn - Twitter - Snapchat - Tiktok - Google Ads) including re-marketing and re-targeting practices
  • Test and develop strategies for new models and new types of advertisers.
  • Map out the customer’s journey across all funnel stages.
  • Stay up to date with the latest platform announcements, policies & launches.
  • Provide “compelling”, conversion and shocking content guidelines for creative departments to follow for maximum business objective fulfillment & client’s bottom line effect..
  • Comfortably measure & evaluate the success of campaign groups and provide big picture and detailed analyses with persuasive data visualization techniques
  • Presenting media proposals, including timings and cost breakdowns, helping clients to reach a final decision about their future advertising strategy.
  • Guide a client's development team on all steps to install tracking pixels, tags, triggers, and define custom conversions on Facebook, Twitter, Google and LinkedIn

Job Requirements

Qualifications:

  • Comfortable with discussing growth models, scenarios. techniques & structuring flow charts of different user journey and growth hack touch points across the funnel
  • Knowledgeable about specific growth marketing case studies and historical success stories and able to interpret them smoothly
  • Knowledge of DoubleClick, ComScore, heatmap and session tracking solutions, attribution solutions (Hint: Appsflyer & Adjust)
  • Working experience in Google Tag Manager conversion tracking, Google Analytics, Search console, Custom audiences and dynamic remarketing, etc..
  • Hands-on experience with YouTube Ads especially video content optimization
  • Knowledge of how platforms like Adroll and DoubleClick operate and recommending them for relevant clients.
  • Hands on experience with Google responsive Ads and Google Ads different bidding and budget optimization scenarios.
  • Hands on experience with Facebook Ads manager issues, tips and trick.
  • Ability to brief and guide a client's development team on all steps to install tracking pixels, tags, triggers, and define custom conversions on Facebook, Twitter, Snapchat, Tiktok, Google and LinkedIn
  • Documentation attitude and flexibility to train people inside and outside the agency
  • Ability to A|B test, learn and report content optimization scenarios.

Skills:

  • Ability to work with modest as well as huge media budgets without failing the promised KPI range or burning money without optimization.
  • English communication skills and ability to deploy them while selecting Ad targeting fields are a must.
  • Able to work independently and have excellent time management skills.
  • Strong writing, presentation and strategic and analytical thinking skills.

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