Sr. Media Buyer - Digital Campaign Manager
Cultark -
Heliopolis, CairoPosted 3 years ago28Applicants for1 open position
- 25Viewed
- 0In Consideration
- 2Not Selected
Job Details
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Job Description
- Logical and non-traditional targeting on all social & digital platforms including native article providers (example: Nativo), native Ad networks, and digital magz.
- Interpretation, choice and usage of growth models with different client objectives
- Full scenario planning and budgeting
- Creating and planning a variety of PPC campaigns across a range of digital channels (Facebook - LinkedIn - Twitter - Snapchat - Tiktok - Google Ads) including re-marketing and re-targeting practices
- Test and develop strategies for new models and new types of advertisers.
- Map out the customer’s journey across all funnel stages.
- Stay up to date with the latest platform announcements, policies & launches.
- Provide “compelling”, conversion and shocking content guidelines for creative departments to follow for maximum business objective fulfillment & client’s bottom line effect..
- Comfortably measure & evaluate the success of campaign groups and provide big picture and detailed analyses with persuasive data visualization techniques
- Presenting media proposals, including timings and cost breakdowns, helping clients to reach a final decision about their future advertising strategy.
- Guide a client's development team on all steps to install tracking pixels, tags, triggers, and define custom conversions on Facebook, Twitter, Google and LinkedIn
Job Requirements
Qualifications:
- Comfortable with discussing growth models, scenarios. techniques & structuring flow charts of different user journey and growth hack touch points across the funnel
- Knowledgeable about specific growth marketing case studies and historical success stories and able to interpret them smoothly
- Knowledge of DoubleClick, ComScore, heatmap and session tracking solutions, attribution solutions (Hint: Appsflyer & Adjust)
- Working experience in Google Tag Manager conversion tracking, Google Analytics, Search console, Custom audiences and dynamic remarketing, etc..
- Hands-on experience with YouTube Ads especially video content optimization
- Knowledge of how platforms like Adroll and DoubleClick operate and recommending them for relevant clients.
- Hands on experience with Google responsive Ads and Google Ads different bidding and budget optimization scenarios.
- Hands on experience with Facebook Ads manager issues, tips and trick.
- Ability to brief and guide a client's development team on all steps to install tracking pixels, tags, triggers, and define custom conversions on Facebook, Twitter, Snapchat, Tiktok, Google and LinkedIn
- Documentation attitude and flexibility to train people inside and outside the agency
- Ability to A|B test, learn and report content optimization scenarios.
Skills:
- Ability to work with modest as well as huge media budgets without failing the promised KPI range or burning money without optimization.
- English communication skills and ability to deploy them while selecting Ad targeting fields are a must.
- Able to work independently and have excellent time management skills.
- Strong writing, presentation and strategic and analytical thinking skills.