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Job Description
BasmalaBeads is seeking a digital marketing specialist that will be primarily responsible for :
- Managing and optimizing Facebook, GSN/GDN, and Youtube campaigns.
- Audience Targetting
- Developing a range of profitable LookAlike audiences
- A/B Testing
- Developing and maintaining a full multi-channeled marketing funnel
- Optimized bidding (cost-caps/manual budding etc)
Job Requirements
- We are seeking applicants who are extremely technical and methodological in their KPI centric optimization work.
- 2+ years of experience in technical optimization of Facebook ad campaigns
- Mastery of Google Search/Display Network and Analytics.
- Retargeting
- Keyword Optimization
- Display Ads
- Youtube Ads
- Strong understanding of current online marketing concepts, strategies and best practices.
- Demonstrate results in the planning, design, and execution of successful marketing and branding campaigns.
- Strong creative and proficient in writing.
- Analytical thinker who has an appreciation for how data and measurement can prove and scale marketing efforts.
- Willingness to learn and work with cross-functional teams to successfully drive agile marketing innovation and execution.
- Meticulous attention to detail and strong project management skills.
- Effective communication and the ability to present campaign effectiveness, expectations and ideas to groups
