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Job Description
- Planning, implementing and supervise social media, SEO, PPC, link-building, content marketing, and e-mail marketing strategies and campaigns.
- Social Media Management
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Brainstorm new and creative growth strategies
- Instrument conversion points and optimize user funnels
- Mastering lead generation and sales conversion
- Set digital marketing strategies using all necessary tools (e.g. website, emails, social media, and blogs)
- Analyze web traffic metrics and suggest solutions to boost web presence
- Liaise with Marketing, Sales, Design, and Content teams to optimize customer experience and ensure brand consistency
- Craft landing pages and lead-gen forms for our content to distribute through relevant paid programs.
- Creative content Creation
- Strong analytical skills and data-driven thinking
- Prepare accurate reports on digital marketing campaign’s overall performance.
- Perform ongoing keyword discovery, expansion, and optimization.
- Enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
- Pre-campaign analysis and research on audience size, affinity audiences, available advertising tactics, and recommendations for best deployment of available funds
- Instrument conversion points and optimizes user funnels
- Work with the creative team to brainstorm new and innovative content strategies and ensure the delivery of the ideas.
- Develop lead generation strategies to effectively incubate, qualify, and convert leads.
Job Requirements
- Proven work experience as a Digital marketing specialist.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Experience in optimizing landing pages and user funnels
- Experience writing articles on marketing
- Mastering lead generation and sales conversion
- Analytical and data-driven mindset. Able to synthesize information and turn insights into actions
- Pay great attention to detail and focus on quality and results of campaigns (per technique, creative unit, and inventory) for all digital campaigns.
- Has a wide and proven knowledge of the Affiliate Marketing
- Understanding of SEO and web traffic metrics
- Strong ability to multitask and prioritize job-related responsibilities in a fast-paced and dynamic work environment
