- Develop and execute trade marketing campaigns including loyalty programs, commercial partners’ training courses, generate branding & POP materials
- Campaign planning, implementation, and evaluation
- Propose key elements of the Marketing Plan and Go To Market plan in accordance with the Retail Strategy of the company
- Understand business and translate client needs (distributors, retailers, etc) into a value proposition, generating sales and profit for the company.
- On-going control of annual marketing budget
- Regular visits & relationship-building events with key clients all over Egypt
- Analyze results of retail channel, in-depth analysis of competition, distribution models
- Capitalize on existing database and all forms of internal customer data, to perform analysis, generate actionable insights, and design activities
- Work with internal cross-functional teams and 3rd party agencies, to ensure high levels of internal understanding & involvement and on-time delivery of projects
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