Market Research Analyst

Job brief

We are looking for a methodical Market Research Analyst to survey customer preferences and statistical data in order to support current projects during their decision-making process regarding product designs, prices, and promotions. The successful market researcher will be able to analyze autonomously qualitative data, trends, strategies, and competition aiming at increasing competitiveness.

Responsibilities

• Provide guidance and consultation in identifying and articulating problems and/or opportunities to be investigated
• Manage market research projects, which includes preparing research plans, establishing timelines, managing research project budgets, coordinating data collection and entry, preparing written reports, giving an oral presentation, developing appropriate research methodologies.
• Mentor other members of the team on projects and research initiatives and provide guidance on market research best practices
• May perform quantitative data collection studies, using paper, mail, electronic surveys; focus group interviews; and /or other quantitative research methods; analyze and interpret data using basic and advanced statistical procedures and methodologies; determine and utilize appropriate analytical tools and methodologies for the project
• Communicate research findings and provide relevant and actionable insight for decision-making around identified needs and opportunities; identify and use appropriate tools to convey information
• Conduct competitive/industry/market trend research in specific segments, markets, and delivery modes using appropriate specialized data sources
• Manage external vendors and solicit quotes for services