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Job Description
- Review and analyze our sites for areas that need to improved, deleted, or revised.
- Prepare detailed strategy reports.
- Identify the least expensive but most powerful and profitable keywords for our sites.
- Run pay-per-click campaigns.
- Improve a company's organic search results.
- Write effective headlines, body copy, and websites.
- Ensure websites are filled with optimal keywords.
- Place keywords appropriately in copy to gain most search engine traffic.
- Write effective call-to-action statements.
- Write original, powerful SEO content for blogs and websites.
- Manage all online advertising, events, social media to generate sales ensuring sales growth.
- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
- Managing the social media marketing strategy
Job Requirements
- Proven experience as Digital Marketing Executive or similar role.
- Excellent understanding of digital marketing concepts and best practices.
- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Working knowledge of ad serving tools (e.g., DART, Atlas).
- In-depth experience with website analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.).
- Experience in Search Engine Optimization (SEO).
- Solid understanding of performance marketing, conversion, and online customer acquisition.
- Experience in website analysis
- Create advanced SEO strategies.
- Skills and experience in creative content writing.
- Analytical mindset and critical thinking.
