Job Details
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Job Description
Main Duties:
- Assisting in the formulation of strategies to build a lasting digital connection with consumers.
- Planning and monitoring the ongoing company presence on social media.
- Launching optimized online advertisements to increase company and brand awareness.
Job Description:
- We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts.
- The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.
- The ideal candidate will have a passion for all things marketing and technology.
- You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
- Assist in the formulation of strategies to build a lasting digital connection with consumers.
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
- Launch optimized online adverts through Google Adwords, Facebook, Youtube etc. to increase company and brand awareness
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update website.
- Collaborate with designers to improve user experience.
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.).
- Acquire insight in online marketing trends and keep strategies up-to-date.
- Maintain partnerships with media agencies and vendors.
Job Requirements
- Be actively involved in SEO efforts (keyword, image optimization etc.)
Requirements:
- Proven experience as Digital Marketing Executive or similar role.
- Excellent understanding of digital marketing concepts and best practices.
- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
- Working knowledge of ad serving tools (e.g., DART, Atlas).
- Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.).
- Skills and experience in creative content writing.
- Analytical mindset and critical thinking.
- Excellent communication and interpersonal skills.
- Previous experience in marketing or relevant field.
