Advertising Copy Writer

Responsible for the linguistic content of adverts. They work across a range of media and formats, interpreting account briefs to compose advertorial content such as slogans, catchphrases, tweets and scripts for tv and/or radio adverts.

Typical responsibilities include:

• Interpreting account briefs
• Researching clients, their competitors and the target audience
• Producing original, clear and credible ideas/messages/scripts, and presenting these to clients and colleagues
• Monitoring campaign effectiveness
• Liaising with clients and colleagues, and meeting project teams to consider advertising requirements
• Updating and amending campaigns according to feedback
• Writing reports.