SEO Specialist - Cairo
My Mall -
Cairo, EgyptPosted 3 years ago19Applicants for1 open position
- 4Viewed
- 0In Consideration
- 0Not Selected
Job Details
Experience Needed:
Career Level:
Education Level:
Salary:
Job Categories:
Skills And Tools:
Job Description
- Optimizing copy and landing pages for search engine optimization
- Performing ongoing keyword research including discovery and expansion of keyword opportunities
- Researching and implementing content recommendations for organic SEO success
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- building out campaigns and funnels on socials with the ability to achieve a high ROAS
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- In-depth understanding of how search engines work, SEO optimization techniques, principles of SEO strategies, and all key recent industry changes
- You will launch, manage, expand and help report on new PPC campaigns.
- You will plan keywords, write ad copy, set up, grow and optimise up new PPC campaigns with the aim of achieving revenue and profitability objectives.
- You will be accountable for managing and growing your own campaigns, manage daily PNL reports, and oversee the user journey and offers.
Job Requirements
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo and other search engines.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Strong knowledge in how to use leading SEO tools effectively and provide insights, including rank trackers, site crawl and technical analysis tools, and analytics tools
- Experience using Google Search Console, Google analytics, Google Data Studio and SEO tools such as SEMRUSH, Majestic, Screaming Frog, and Ahrefs
- You have a perfect command of Google Optimize, Google Editor, Gdata studio, GTM, GA, Adplexity, Similarweb, SpyFu, , Gdatastudio, Optimizely...
- You own the following certifications: Google Ads, Analytics, & Smart Campaign
- Familiar with Search Ads 360
- Experience with A/B and multivariate experiments
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
