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Job Description
Proficiency in marketing automation and blogging software features in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic work flows) into converted customers.
- Plan and execute all web, SEO/SEM, marketing database, and display advertising campaigns.
- Maintain the company website in the first page in Google Search Engine at relevant keywords.
- Plan, execute and measure experiments and conversion tests.
- Support the Social Media Manager in designing, building and maintaining our social media presence.
- Measure and report performance of all digital Marketing campaigns, and assess against goals (ROI and KPIs.)
- Collaborate with agencies and other vendor partners.
- Increase the company online presence and our client’s online presence.
- Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities.
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
Job Requirements
- Bachelor’s degree, preferably AUC graduate
- More than 2 years of relevant experience with proven track record in relevant roles
- Experience with Google’s Keyword Tool and services including Google Analytic.
- Proven success in link building and viral strategies.
- The ability to deploy an effective local and long-tail search strategy
- A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO.
- A background in creating reports showing web analytics data and site evaluations
- Excellent level of the English language
- Bonus skills: HTML/CSS, Adobe Creative Suite
