Job Details
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Job Description
About the Job
- Adwords campaigns should be carefully set up and carefully managed, to help you maximize the value of your Adwords investment and a Google Adwords Specialist can make the difference between a profitable campaign and a disappointment waste of money.
- The Adword Specialist is responsible for all aspects of online media advertising, the planning, design, optimization maintenance, measurement and reporting, click-to-customer-service, and demand generation programs to increase brand awareness and preference, generate qualified leads.
Main Responsibilities:
- Set up your pay-per-click advertising campaigns on Google Search, Google Display Partners, and Google Mobile Ads.
- Conduct keyword research to create a list of keyword phrases on which you will be bidding.
- Create Adwords Ads that will run on Google Search, Google Display Partners sites (if desired), and on mobile devices (if desired)
- Test different ads, by creating different headlines and different ad copy
- Manage your bids
- Work with you to create targeted landing pages for each of your Adwords Ad Groups.
- Responsible for implementing methods to improve clients' websites organic search rankings (SEO).
- Conduct keyword research and selection for pay-per-click campaigns and SEO projects.
- Analyze websites and document changes required for SEO.
- Manage, optimize and report on campaigns performance in order to optimize CPA ROI goal.
Job Requirements
- Bachelor degree of any discipline
- Able to Create and Judge Campaign Ideas.
- Certified Google Adwords is a MUST
- Expert with Google Analytics and similar tools
- Can tell you what keywords were entered into Google Search, that resulted in your ad being displayed
- Can tell you how many times visitors clicked on your ad, which ad was clicked on, and which keyword got the ad displayed
- Ability to translate analytics and metrics into actionable insights
- Experience working with popular keyword tools (Google, Word Tracker, Keyword Discovery, etc)
