Blogger

• Professional Bloggers are primarily responsible for conceptualizing, writing, editing and promoting the content of a corporate or personal blog.
• Just a few of the most popular blog categories include fashion, travel, food, music, photography, weddings, celebrity news, real estate, cars and beauty.

Blogger Duties and Responsibilities:

In order to ensure that their blog is up to date, free of mistakes and viewed by as many readers as possible, Bloggers perform a plethora of tasks. During our analysis of online job postings, we identified these main duties and responsibilities.

Pitch Ideas:

• Before a blog post can be written, a Blogger first has to decide what it’s going to be written about. In either a corporate or personal setting, Bloggers need to take tone, style, marketing goals and target audience into account. Bloggers will also need to find recent data on their readership through a number of digital analytical tools.

Write and Edit:

• As you might expect, writing and editing take up the bulk of a Blogger’s time. Once an idea for a post has been approved, Bloggers must write the article from scratch. Because of this, superb writing skills are a must, especially in regards to clarity and readability. Additionally, Bloggers must also be able to thoroughly edit each post draft and eliminate awkward wording, misspellings, inaccuracies, inconsistencies and grammatical errors.

Implement SEO:

• In today’s world, Search Engine Optimization (SEO) is no longer optional. Instead, it’s a strict requirement for all Bloggers who want to gain more readers. Depending on their level of experience (or their desire to learn), Bloggers can be in charge of anything from inserting basic keywords to deploying advanced, scalable SEO strategies.

Promote the Blog:

• A Blogger’s work is not done once a post has been published. Rather, a Blogger must devote time and energy to promoting the blog through the use of social media platforms, connections, advertisements or email blasts. If they are successful, the blog will receive a greater number of unique hits.

Engage the Audience:

• Bloggers know that there are few things an audience loves more than feeling acknowledged and understood. Because of this, it is vitally important for Bloggers to interact with their readers as much as possible. This typically occurs in the form of comment exchanges, but can also include the publication of posts based on the requests of the readers.