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Job Description
- Lead the strategy, development, execution and optimization of paid digital campaigns including Google Ads, SEO, SEM, Mobile and Social media advertising.
- Work closely with the digital marketing team to produce and enhance digital media required for marketing activities.
- Analyze and report on customer behavior insights to assist sales and marketing decisions.
- Manage e-mail marketing programs, lists, imports, and permissions & Conduct landing page and e-mail campaign tests.
- Integrate online activities with off-line marketing communications plans to ensure plans provide optimal business support.
- Drive development of digital co-marketing and co-branded partnerships with distributors and partners.
- Develop creative briefs to give the internal creative team and agencies clear direction.
- Manage creative artwork production to ensure brand consistency.
Job Requirements
- Good teamwork skills.
- Communication skills.
- Adaptability.
- Good organisation and planning skills.
- Creativity.
- Commercial awareness.
- Numerical skills.
- IT skills.
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