Trade Marketing Manager
IFFCO -
Maadi, CairoPosted 7 years ago154Applicants for1 open position
- 1Viewed
- 0In Consideration
- 0Not Selected
Job Details
Experience Needed:
Career Level:
Education Level:
Salary:
Job Categories:
Skills And Tools:
Job Description
- To develop an Annual plan for trade promotions in key accounts and traditional trade taking into account seasonality and other opportunities for increasing consumption demand, in consonance with the business and sales plan.
- To develop and calenderise an activity schedule of trade promotions for specific channels i.e. Key Accounts, Coops, Large Stores, Groceries , Gas stations, Wholesalers and Institutional Customers.
- To design and execute trade promotions including one off promotional campaigns in response to specific competitor activity.
- To analyze and evaluate the effectiveness of trade promotion activities to establish cause effect relationships and to refine future trade programs
- To prescribe norms and standards for stock and trade, range selling, merchandising and visibility and train front line Sales Representatives and Merchandisers to execute these norms. Audit outlets and provide feedback for improvement.
- For introduction and implementation of world class systems including ERP.
- To be directly accountable for development of employees reporting to him and next level.
- To be responsible for implementing Vision and Values of the Group in his Businesses.
Job Requirements
- Commensurate Technical or functional qualification preferably with a Management Degree/Post Graduate.
- Diploma in Business Administration with specialization in Marketing from a reputed Business School.
