Senior Digital Media Performance
JUMPPEAK -
Sheikh Zayed, GizaPosted 4 years ago31Applicants for1 open position
- 15Viewed
- 1In Consideration
- 3Not Selected
Job Details
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Job Description
Main Job Duties:
- Direct and execute all aspects of paid marketing efforts including implementation, monitoring, optimization, analysis and reporting.
- Analyze KPIs (including ROAS, CPA, and CTR) on an ongoing basis to ensure campaigns are maximizing performance.
- Provide recommendations for creative & media optimizations and develop a testing plan & buying strategy.
- Work with Digital Media Planner to manage the budget, measure, analyze and report ROI for media spend against established metrics
- Maintaining weekly reporting using DoubleClick, Clickstream analytics suites (Google Analytics and Adobe Analytics), DoubleClick Bid Manager technology, and internal reporting tools.
- Identify opportunities to optimize landing page design and UX and partner with Product to improve on-site conversion rates.
- Identify creative tactics and test quickly to attract new traffic, drive engagement and improve on-site conversion.
Job Requirements
- 3+ years within a digital marketing/digital media role.
- Saudi Market experience is a strongly preferred.
- Strong expertise with adversing, digital tracking, attribution modeling, analytical suites (DoubleClick, Google Analytics, Social Media Channels, etc).
- Experience managing campaigns with the goal of driving revenue.
- Proven success in managing multiple digital campaigns with a strong knowledge of SEM, Display, Mobile, Online Video and Programmatic.
- Strong analytical skills with ability to identify trends and provide action oriented insights.
- Bachelor's Degree in a Business or an analytic field (math, economics, engineering, statistics, etc.)