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Job Description
The Big Picture:
DigiSay is the biggest MCN (Multi-Channel Network) in Egypt and the 3rd largest in the Middle East. Right now are transforming ourselves into a digital media company (including: production, marketing and distribution of digital media). Our overall objective is to become the the biggest digital media company in the EMEA region by 2021.
Responsibilities:
- Work closely with the Social Media Manager to create, implement, track, analyze and optimize customer acquisition online marketing campaigns within the different advertising channels.
- Develop and implement campaign strategy plans.
- Test and analyze keywords, creative and campaign design to increase ROI.
- Partner with the creative team to ensure coordinated incentive/promotional messages across multiple channels.
- Provide detailed analysis of key metrics and optimization recommendations.
- Monitor and measure campaign results.
- Forecast campaign costs for budgeting.
Job Requirements
- 3+ years of experience in Digital Advertising.
- Experience in running Google AdWords and paid social campaigns (Facebook, Instagram, and Twitter etc.).
- Experience in working with social and/or web analytics tools.
- Strong analytics and presentation skills.
- Ability to work cross-functionally with teams to ensure coordinated messaging and maximize performance.
- Ability to operate in a high-energy, high-intensity and rapidly evolving environment.
- Must be results driven, have an obsessive attention to detail, and be a team player.