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Job Description
The Big Picture:
DigiSay is the biggest MCN (Multi-Channel Network) in Egypt and the 3rd largest in the Middle East. Right now are transforming ourselves into a digital media company (including: production, marketing and distribution of digital media). Our overall objective is to become the the biggest digital media company in the EMEA region by 2021.
Responsibilities:
- Perform a social media audit; assess where improvements can be made and begin to develop a strategy to present and ultimately execute.
- Advance the accounts’ social media presence through various social media outlets such as Facebook,Twitter, Instagram and YouTube.
- Generate, edit, publish and share engaging content daily (original text, photos, videos, news, blogs).
- Supervise, Interact and brainstorm with the team to deliver good content through social media strategies and deliver results.
- Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.
- Create a regular publishing schedule and monitor and report on results; create and schedule daily posts.
- Align the social media program with the Account’s overall objectives and marketing strategy to ensure smooth integrated marketing programs.
- Monitor all social media channels for customer interactions, brand fans, competitive intelligence and customer acquisition opportunities.
- Responsible for social media ad placement on Facebook.
- Develop and maintain relationships with advocates, influencers, and bloggers to drive brand support.
- Track, evaluate and consistently report on the progress social media campaigns to the Marketing Manager.
- Comply with all branding, voice and tone, and marketing initiatives.
- Continuously seek out ways to improve the accounts’ brand and marketing efforts through new methods within social media.
Job Requirements
- 3+ years of experience in Social Media Manager role with complete responsibility over all aspects of a company’s social media program.
- In-depth knowledge of all major social media platforms and being an active and engaged social media user.
- Exceptional level of content writing, editing and proofreading skills.
- Proven ability to hit key social and engagement metrics.
- Ability to creatively and positively engage with consumers through social media.
- Experience with executing Facebook advertising campaigns.
- Experience in managing online communities; independent of the major social networks.
- Able to creatively develop original content that will engage consumers.
- Experience with creating reports in Excel on results from social media campaigns.
- Well-versed in social media best practices.
- Experience with Facebook Business Manager, Facebook Ad Manager, Google Analytics, Hootsuite or similar tool, Social Media Analytics software, etc.