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Job Description
- Planning SEO, SEA, email, and social media campaigns
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Track trends and competitors, and optimize spend and performance based on the insights
- Actively work with stakeholders to understand the business issues
Job Requirements
- BS/MS degree in marketing or a related field
- Google AdWords/Analytics Certifications is a Plus
- Knowledge and working use of various digital marketing technologies – Content Management Systems, Google Analytics, Google AdWords, Google Search Console …etc.
- Analytical Thinking