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Job Description
- We are seeking a creative, forward-thinking, and organized social media specialist to join our growing team.
- In this position, you will interact with targeted virtual communities and network users to promote our products and provide customer care services to new audiences.
- To create consistent, meaningful content on all social media platforms as well as act quickly and gracefully to resolve any customer complaints or criticisms posted on social media.
- Build and execute social media strategy through research, benchmarking, messaging, and audience identification
- Write, develop, and strategize online content production and scheduling
- Assist with crisis management, bad reviews, and negative news communications
- Generate, edit, publish, and share content daily (original text, images, video, and HTML)
- Build meaningful connections and encourage community members through dialog and messaging
- Create and maintain company social media pages and profiles
- Moderate user-generated content and messages appropriately, based on company and community policies
- Create and implement social media marketing plan and editorial calendar
- Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes
- Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach
Job Requirements
- 3+ Years of experience managing social media
- Previous experience in media agency
- Great communication skills, both written and verbal.
- In-depth knowledge of all major social media platforms and being an active and engaged social media user.
- Graduated from a reputable university