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Digital Marketing Manager

Direxiona
Downtown, Cairo
Posted 3 years ago
43Applicants for1 open position
  • 8Viewed
  • 0In Consideration
  • 0Not Selected
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Job Details

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Job Description

Direxiona is hiring a  Digital Marketing Manager with the following responsibilities :

  • Planning digital marketing campaigns, including web, SEO, email, social media and display advertising
  • Maintaining our social media presence across all digital channels
  • Measuring and reporting on the performance of all digital marketing campaigns
  • Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
  • Develop and monitor campaign budgets.
  • Plan and manage our social media platforms.
  • Prepare accurate reports on our marketing campaign’s overall performance.
  • Coordinate with advertising and media experts to improve marketing results.
  • Identify the latest trends and technologies affecting our industry.
  • Evaluate important metrics that affect our website traffic, service quotas, and target audience.
  • Oversee and manage all contests, giveaways, and other digital projects.
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Job Requirements

  • BS degree in marketing or a related field
  • A minimum of 4 years’ experience in a digital marketing or advertising position.
  • Demonstrable experience leading and managing SEO, marketing database, email, SMS, social media and/or display advertising campaigns
  • Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • In-depth knowledge of various social media platforms, best practices, and website analytics.
  • Highly creative with excellent analytical abilities and data-driven thinking.
  • Outstanding communication and interpersonal skills.
  • Up-to-date on the latest trends and technologies in digital marketing.

 

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