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Job Description
Direxiona is hiring a Digital Marketing Manager with the following responsibilities :
- Planning digital marketing campaigns, including web, SEO, email, social media and display advertising
- Maintaining our social media presence across all digital channels
- Measuring and reporting on the performance of all digital marketing campaigns
- Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
- Develop and monitor campaign budgets.
- Plan and manage our social media platforms.
- Prepare accurate reports on our marketing campaign’s overall performance.
- Coordinate with advertising and media experts to improve marketing results.
- Identify the latest trends and technologies affecting our industry.
- Evaluate important metrics that affect our website traffic, service quotas, and target audience.
- Oversee and manage all contests, giveaways, and other digital projects.
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Job Requirements
- BS degree in marketing or a related field
- A minimum of 4 years’ experience in a digital marketing or advertising position.
- Demonstrable experience leading and managing SEO, marketing database, email, SMS, social media and/or display advertising campaigns
- Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- In-depth knowledge of various social media platforms, best practices, and website analytics.
- Highly creative with excellent analytical abilities and data-driven thinking.
- Outstanding communication and interpersonal skills.
- Up-to-date on the latest trends and technologies in digital marketing.