Media Buyer
Vestiti -
6th of October, GizaPosted 2 years ago15Applicants for1 open position
- 1Viewed
- 0In Consideration
- 0Not Selected
Job Details
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Job Description
- Identify the target audience for a particular media campaign and decide how to communicate to that audience.
- Analyze the effectiveness of the campaign and use this data to inform future campaigns.
- Optimize plans and budgets according to the best media mix.
- Experiment with new platforms and channels.
- Ensure ads are creative and displayed appropriately.
- Monitor costs and return on investment (ROI).
- Create Inbound Marketing funnels.
- Prepare schedules and adjust when needed.
Job Requirements
- Organizational and multitasking ability
- Understanding of SEO and web traffic metrics
- Proven experience as Media Buyer or similar role; experience in digital media is preferred
- Experience with doing audience and buyer persona research
- Strong understanding of audience development in all stages of the marketing funnel pertaining to the sale of physical products
- Critical thinking skills.
- Holds a certification in Google AdWords preferred.
- Familiarity with media-buying, planning, and research
- Must be good knowledge of how to make paid campaigns on Facebook or snap chat or Twitter or Google AdWords.
- Presentation skills for reporting back to clients
- Excellent written and oral communication skills
- Analytical and data-driven mindset. Able to synthesize information and turn insights into actions
- Proven ability to translate performance data into actionable insights using quantitative analysis
- Attention to detail.
