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Job Description
- Serve as the internal lead on marketing, campaign and content plans
- Develop, oversee and execute a comprehensive marketing strategy for the company
- Execute content calendars across channels (blog, web, and, ungated and gated content) to ensure deadlines are met
- Maintain the company website.
- Maintain the brand of the company.
- Serve as lead writer/editor for all Company's generated content.
- Strategically write and edit blog posts, case studies, white papers, social media posts
- Prepare monthly and quarterly reporting (website data and social media data)
- Manage, oversee and execute the strategy of all social media outlets (Facebook, Twitter, LinkedIn)
- Manage, oversee and execute the strategy for our trade shows
- Develop and implement SEO and PPC strategies
- Create and manage our building strategies, content marketing strategies, and social media presences
- Innovate and present new marketing platforms and strategies Serve as the internal Link Agency lead on marketing, campaign and content plans.
- Develop engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyze content success.
- Forecast marketing campaign growth and ROI for marketing campaigns
Job Requirements
- At least 3 years in a similar role with comparable goals and responsibilities (marketing for a B2B Aviation / Tourism company, preferred)
- Bachelor’s degree in English or foreign language, Marketing, Communications, Journalism, or related field ((Language Schools Preferred)).
- Skills: You must be an excellent technical writer, someone who understands how to frame a message in a clear, concise, and compelling way. You must also understand the mechanics of an efficient, effective Marketing Automation campaign. ((( Graphic Designing is a privilege )))