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Job Description
- Designs, develops and implements marketing programs and/or pricing strategies in collaboration with the buying team
- Coordinates the development of marketing communications materials by creative design and creative writing services to effectively represent our
- products to our customers
- Designs, develops, and implements advertising/promotion polices and monitors results
- Apply strategy to social media platforms for the business
- Monitor, respond and communicate with the online community
- Develop new methods to engage customers on social platforms
- Evaluating social media strategies using social medial analytic tools
- Writing various types of articles on a wide range of topics for blogs, press releases, etc…
- Developing and implementing keyword strategies to increase ranking and traffic
- Evaluating and altering strategies based on reporting and analytic
- Building and executing link‐building strategies to enhance SEO
- Managing email campaigns from start to finish, including planning, testing, evaluating and reporting
- Developing and optimizing lead nurturing campaigns
- Segmenting contact lists and personalizing emails based on recipients’ interests and needs
- Keeping up to date with practices and standards in the email marketing industry
- Growing our email list organically, not through bought or rented lists
- Keeping up the health of our email list
- Develop new ideas/types of content and offers from scratch to address problems or gaps in our content strategy
- Planning and implementing paid search campaigns
- Tracking, tweaking and evaluating paid search strategies
- Reporting on paid search metrics
- Tracking Google AdWords Analytic
- Optimizing marketing spend on paid search
- Optimizing affiliate marketing program
- Meet all metrics and goals established by the management team including but not limited to: productivity, quality, and efficiency measures.
Job Requirements
- Advanced computer skills
- Proficiency with Microsoft Office Suite
- Excellent time management skills
- Ability to multi‐task and work in a fast‐paced environment
- Poise and self‐control under pressure
- Strong written and verbal communication
- Attention to detail
- Strong analytical and ROI skills
- Strong reporting skills
- Data analysis skills
- Social media optimization
- Search engine optimization
- Strategic Marketing planning skills
- Creativity
- Soft skills
- Adaptability
- Awareness of international market differences
- Client management skills