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Job Description
- Adhering the company digital brand standards, manage and create content, optimize for SEO/SEM and manage analytics for all digital-marketing related activities including the website , social media sites, microsites and digital marketing campaigns
- Lead the strategy, development, execution and optimization of paid digital efforts, including display advertising, mobile, SEM and SEO
- Manage e-mail marketing programs, lists, imports, and permissions
- Conduct landing page and e-mail campaign tests
- Develop and write digital content and maintain content publishing editorial calendar
- Integrate online activities with off-line marketing communications plans to ensure plans provide optimal business support
- Drive development and management of digital co-marketing and co-branded partnerships with distributors and partners
- Develop creative briefs to give the internal creative team and agencies clear direction
- Ensure digital design is optimized for branding, impact, SEO, web development, etc.
- Comply with Regulatory routing, documentation and archiving standards
- Identify opportunities for applying new technologies, digital products and services to online campaigns
Job Requirements
- Experience in: Facebook campaign / lead generation / landing pages / Google AdWords / SEO.