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Job Description
- Deliberate planning and goal setting
- Creative content creator and management
- Create editorial calendars and syndication schedules
- Able to hunt the competitive advantage
- Development of brand awareness and online reputation
- Cultivation of leads and sales
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Proven working knowledge of different social media platforms as, Facebook, Twitter, Instagram, and LinkedIn.
- Promote content through social advertising, Google ad words, and SEO.
- Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
- Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.
- Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.
- Monitor trends in social media tools, applications, channels, design and strategy.
- Implement ongoing education to remain highly effective.
- Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.
- Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.
- Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
Job Requirements
- 2-4 years of experience in a similar position
- Excellent command of English is essential. You should be very creative and a self-starter
- Proven skills in Microsoft Excel and PowerPoint
- Ability to meet tight deadlines and multi-task
- Marketing degree is welcomed but not required with relevant work experience.
- Demonstrates creativity and documented immersion in social media. (Give links to profiles as examples).
- Proficient in content marketing theory and application.
- Experience sourcing and managing content development and publishing.
- Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
- Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.
- Maintains excellent writing and language skills.
- Displays ability to effectively communicate information and ideas in written and video format.
- Practices superior time management.
- Is a team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management).
- Maintains a working knowledge of principles of SEO including keyword research and Google Analytics. Highly knowledgeable in the principles of “Search and Social.”
- Possesses functional knowledge and/or personal experience with WordPress.
