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Job Description
Marketing Account Executive - Advertising to work within advertising or multi-service agencies, acting as a link between clients and the agency.
- They are responsible for the coordination of advertising campaigns and therefore communicating clearly to all those involved.
- They must understand their clients' needs and objectives and liaise closely with them throughout campaigns, often on a daily basis.
- They manage administrative and campaign work and ensure that advertising projects are completed on time and on budget.
- The role can involve handling multiple accounts and the hours can be long in a competitive environment. Advertising account executives usually report to an account manager.
Advertising account executives contribute to and develop advertising campaigns.Tasks typically involve:
- Meeting and liaising with clients to discuss and identify their advertising requirements
- Working with agency colleagues to devise an advertising campaign that meets the client's brief and budget.
- Presenting, alongside agency colleagues (particularly the account manager), the campaign ideas and budget to the client.
- Working with the account manager to brief media, creative and research staff, and assisting with the formulation of marketing strategies.
- Liaising with, and acting as the link between, the client and advertising agency by maintaining regular contact with both, ensuring that communication flows effectively.
- Negotiating with clients and agency staff about the details of campaigns.
- Presenting creative work to clients for approval or modification.
- Handling budgets, managing campaign costs and invoicing clients.
- Writing client reports, monitoring the effectiveness of campaigns.
- Undertaking administration tasks.
- Arranging and attending meetings.
- Making 'pitches', along with other agency staff, to try to win new business for the agency.
Job Requirements
- Minimum 2 years of experience in a relevant field
- Selling Skills
- Communication Skills
- Strong attention to details , team work, time management and crew.