Marketing Account Executive - Advertising

Marketing Account Executive - Advertising to work within advertising or multi-service agencies, acting as a link between clients and the agency.

• They are responsible for the coordination of advertising campaigns and therefore communicating clearly to all those involved.
• They must understand their clients' needs and objectives and liaise closely with them throughout campaigns, often on a daily basis.
• They manage administrative and campaign work and ensure that advertising projects are completed on time and on budget.
• The role can involve handling multiple accounts and the hours can be long in a competitive environment. Advertising account executives usually report to an account manager.

Advertising account executives contribute to and develop advertising campaigns.Tasks typically involve:

• Meeting and liaising with clients to discuss and identify their advertising requirements
• Working with agency colleagues to devise an advertising campaign that meets the client's brief and budget.
• Presenting, alongside agency colleagues (particularly the account manager), the campaign ideas and budget to the client.
• Working with the account manager to brief media, creative and research staff, and assisting with the formulation of marketing strategies.
• Liaising with, and acting as the link between, the client and advertising agency by maintaining regular contact with both, ensuring that communication flows effectively.
• Negotiating with clients and agency staff about the details of campaigns.
• Presenting creative work to clients for approval or modification.
• Handling budgets, managing campaign costs and invoicing clients.
• Writing client reports, monitoring the effectiveness of campaigns.
• Undertaking administration tasks.
• Arranging and attending meetings.
• Making 'pitches', along with other agency staff, to try to win new business for the agency.