Marketing Coordinator

Duties and Responsibilities:

• Implementing marketing and advertising campaigns by analyzing sales forecasts.
• Participates in setting annual marketing department plans.
• Designs and executes marketing strategy for each category.
• Designs and develops new products communication strategies to serve consumer needs.
• Handles UCMENA new products launch campaign in the Egyptian Market (TVC copies, POSM, On-ground Activation)
• Develop & implement marketing support activities (ATL & BTL) which will boost sales & ensure the achievement of previously set KPI’s.
• Handles all types of research analysis, quantitative & retail audit analysis.
• Work closely with trade marketing team to activate the brand in-store to anchor leadership.
• Build a revised category plan according to findings from market visits & research.
• Develop & maintain relationship with key partners to ensure benefits of association.