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Senior Marketing Specialist

Mahgoub Group
Nasr City, Cairo
Posted 7 years ago
68Applicants for4 open positions
  • 30Viewed
  • 0In Consideration
  • 0Not Selected
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Job Details

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Job Description

  • Planning, organizing, and executing all Digital marketing campaigns
  • Producing relevant website content, maintaining social media accounts and writing blog posts.
  • Working within analytical platforms to create online strategies.
  • Providing Search Engine Optimization (SEO) services to ensure that our keywords rank high in search results.
  • Collect and analyze and prioritize market needs, industry trends, and customer requests.
  • Produce market requirements for new product development and existing product enhancements and establish product release plans based on market research and internal resources.
  • Perform competitive analysis, monitor competitive activity, perform gap analysis to identify where the solution does not address the market opportunity and work with product management to help prioritize and identify requirements to address functional gaps.
  • Develop campaign content and insure effective marketing mix.
  • Understand existing customer base and work with customer reference leads to help drive the reference program.
  • Create marketing campaigns and all activations through managing third parties to ensure achieving the highest ROI.
  • Develop, Execute, Monitor and evaluate ATL & BTL campaigns.

Job Requirements

  • Bachelor Degree in Business Administration or any related discipline.
  • Minimum 5 years of experience in Marketing communications including 3 years in digital marketing fields.
  • Proficiency in Microsoft Office Applications (Word, Excel, PowerPoint, Outlook) and Internet researching.
  • Excellent interpersonal and communications skills.
  • Excellent time management skills.
  • Excellent command of English and Arabic languages (spoken and written) is a must.
  • Ability to perform and accomplish multiple tasks.
  • Ability to independently compose correspondence, memos and presentations.
  • Ability to work under pressure and meet deadlines.

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