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Job Description
Art directors are responsible for what advertisements look like. They are involved in creating a campaign that has an instant, positive impact on the consumer in order to promote the product or brand being advertised.
An art director's tasks and duties may include:
- Working from a brief with a copywriter, generating ideas to present to the client
- Working on designs to produce an effective advertising campaign
- Commissioning specialists, such as artists and photographers, to work on projects
- Managing projects and working within a budget
- Editing the final results for presentation to the client.
Primary Responsibilities: (Job Duties)
- Determine how best to represent a concept visually.
- Personally, work on the graphic development.
- Determine which photographs, art, or other design elements to use.
- Develop the overall look or style of a publication, an advertising campaign, or a theater, television, or film set.
- Provide detailed direction to designers. And supervise design staff.
- Review and approve designs, artwork, photography, and graphics developed by staff members
- Talk to clients to develop an artistic approach and style.
- Coordinate activities with other artistic or creative departments.
- Work closely with account executives to schedule and monitor all projects.
- Develop detailed timelines for projects executions.
- Present designs to clients for approval.
- Advise client on all technical visual recommendations and/or issues.
- Help facilitate both the input and creative meetings.
- Assist in making presentations to client.
- Assist in the education and development of designers
Job Requirements
- Be highly creative
- Have a thorough understanding of photography, typography and printing techniques
- Have excellent interpersonal and communication skills
- Work well as part of a team, with a range of people
- Have excellent computer skills in relevant art and design software packages
- Be able to work under pressure
- Be highly motivated and well organized
- Have a good eye for detail
- Be able to see other people's point of view and cope with criticism
- Be able to work within strict budgets.
