Job Details
Experience Needed:
Career Level:
Education Level:
Salary:
Job Categories:
Skills And Tools:
Job Description
Job Purpose:
Reporting to the Head of Marketing, you will assist to deliver Cairo Festival City Mall’s marketing strategy across the full digital portfolio including website, social media, paid media, in mall digital projects, CRM, WIFI and future digital innovations.
KEY Accountabilities :
Social Media
- Social Media content and community management.
- Leverage our Social Media Tool – “Sprinklr” in order to:
- Promote efficient customer care strategy to improve customer experiences for things like events, shopping, retailers, and experiences.
- Know our customers better, by creating listening frameworks during monthly campaigns, events, etc that highlights popular conversation, trends, sentiment and influencer detections occurring during special events.
- Build more value for our retailers through social media exposure and tracking performance of the content. Be able to provide data and make business decisions around what content is working, which retailer, media type, social channel, etc attracts more engagement, and how the overall experiences of the mall matters for the retailers.
- Save time through Report automation across the teams.
Digital Media
- Work together with our Media Agency to manage Pay-per-click campaigns, Display, and Paid Social Media plans including budgeting, execution, reporting and optimization.
- Facilitate banner development and assist marketing team on any technical related requirements from the media agency.
- Ensure that all reports from our Agencies comes on time and proper analysis are done. Apply learnings to the next campaign if applicable
Website and app
- Maintain and update the CFCM’s website to ensure that all content is fresh, relevant and engaging.
- Ensure that all pages are properly tagged in terms of descriptions and keywords in order to attain content visibility on both internal and external search engines.
- Contribute to the continuous development roadmap of the website. Suggest potential features/functions that can further enhance both user experience and website traffic.
- Monthly website analytics reporting.
- Loyalty Program via Mob App
Content Strategy
- Develop and rollout an annual content strategy for CFCM’s digital platforms such as:
- Website
- Wayfinding
- WIFI
- CRM
- Gift Card
- Measure effectiveness of content. Ability to update and rollout if needed.
- In-depth monthly analysis and monthly presentations on performance and KPIs on all Digital Platforms including WIFI.
- Analyze all data coming from CFCM’s data touch points and work together with the Regional Digital manager and the CRM team to perform data segmentation.
WIFI/CRM
- Deploy customer email/SMS campaigns and newsletter using our SAP Hybris platform ensuring all tracking codes are applied correctly to facilitate accurate performance monitoring.
- Making sure the customer database is correctly segmented for targeted marketing activities.
- Liaise with the WIFI and analytics solution providers for any issues that may come up on a day to day basis
Digital Wayfinding
- Liaise with the wayfinding solution provider for any issues that may come up on a day to day basis.
- Manage CFCM’s wayfinding backend system. Ensure that our content is up-to-date on a daily basis.
SEO
- Support in the implementation of CFCM’s SEO strategy.
- Attend monthly SEO goal meetings and ensure that all action points are implemented on both Paid Media and Social Media.
Job Requirements
Qualifications, Experience & Skills:
Minimum Qualifications and Knowledge:
- Proven experience in digital marketing and social media in an agency or consumer branding environment
- Strong understanding the digital landscape and how it can be used to support and develop Cairo Festival City mall
- Broader digital marketing skills encompassing keyword generation, Pay-Per-Click marketing and banner advertising
- Hands on SEO Experience within a Digitally focused role
- Strong analytical skills, numerical skills and a good knowledge of Excel
- Knowledge in content management systems such as IBM WebSphere, WordPress, CodeIgniter and Drupal
- A technologist. Ability to technically asses any potential digital or technology driven projects
- Ability to read and understand data and being be able to generate insights out of it.
- A good working knowledge of web analytics, Photoshop/Illustrator and HTML/CSS
