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Job Description
elmenus is a venture-backed food discovery startup that serves over 1 Million monthly users. We are building a platform that combines a social, visual and personalized experience to help people discover and order the food they will love.
The digital marketing manager’s primary responsibility
- Will be to attract the right users to the platform, retain them and convert users into ordering users. Your role will include setting the brand strategy, driving acquisition and retention efforts across mainly digital channels and analyze user behavioral data to better shape our marketing strategy.
- This is a very exciting role if you enjoy the firsthand experience of building a brand using your technical and marketing skills and experience. We are in a huge rapidly evolving market and the opportunity for food discovery and enhancing users’ ordering experiences is largely untapped. You will experience a rapid growth stage where we take the elmenus brand from small startup scale to a big recognizable trusted brand with a strong identity and millions of users.
- You will work with all of the teams in the company to shape the users’ experiences offline and online and change the way users make dining decisions. If by reading this your mind already jumped into brainstorming mode, then apply now
- Establish and refine our brand strategy and identity
- Establish and experiment with untraditional growth strategies and tactics that can achieve the biggest growth with the biggest ROI
- Launch and execute digital campaigns including content creation, ideation and ad optimization across different channels: email, SEM, Facebook
- Constantly evolving our social media strategy and managing a team of social media specialists to deliver engagement and traffic goals
- Talk to our users to deeply understand their wants and needs and act as an advocate for the users in the company
- Grow our community of engaged content-sharing users through online and offline activations
- Own the end to end user experience by crafting product messaging along with our UX team
- Use analytics tools to to drive key decisions and enhance the targeting of our messages. Examples of tools we use: Google Analytics, flurry, mixpanel, etc.
- Establish and track key metrics for user growth, conversion and retention
Job Requirements
Job Requirements:
- You have 5+ years experience managing a brand and owning its growth goals
- You have experience working on setting and executing digital brand strategies
- You are creative and capable of coming up with growth strategies that may have never been tried before and have a persistent attitude to try out many ideas until you succeed
- Experience managing digital products/services is a huge plus
- Hands on experience with executing and optimizing Facebook and Google Ads campaigns is a plus
- Excellent oral, written and presentation skills
- Strong planning and organization skills
- Ability to handle multiple responsibilities at the same time
- You are a creative thinker with a proven record of effectively executing integrated marketing activities
- Eagerness and curiosity to learn about new topics and skills like product management, conversion funnels, data analysis
- Being an elmenus user is a huge plus
