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Job Description
Job Summary
- We are seeking a Product Marketing Specialist to take over our software marketing and grow revenue in accordance with corporate goals.
- The Product Marketing Specialist will be responsible for providing our sales force with the information it requires to advance product sales, and be the champion for new product innovations.
- Developing engaging marketing programs that will reach the target audience for each product and inspire an increase in sales revenue.
Job Duties
- Develop comprehensive marketing plans for sales and marketing teams
- Develop the strategy and manage the marketing programs that drive demand for our products
- Develop product positioning and messaging that differentiates products in each market of the targeted markets.
- Focus on implementing programs that consistently generate new, high quality leads for our company
- Implement and maintain online marketing strategies through social media accounts and SEO
- Develop original content and suggest creative ways to attract more customers and promote our brands.
- Plan the launch of new products and releases and manage the cross-functional implementation of the plan
- Plan and manage events and trade show activities in the targeted markets.
- Identify interest and understand customer needs and requirements
- Gather and analyze market intelligence information about markets and competition per market
- Work closely with product development team to determine the most profitable course for each existing and new product
Job Requirements
Skills / Requirements
- Bachelor’s Degree in Marketing or related field (Master’s degree preferred)
- 5+ years’ product marketing experience in software / IT field
- Proven history of creating effective marketing programs
- Excellent time management and project prioritization skills
- Event management experience a plus
