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Digital Media Buyer

Ebtkar
Nasr City, Cairo
Posted 4 years ago
40Applicants for1 open position
  • 40Viewed
  • 5In Consideration
  • 35Not Selected
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Job Details

Experience Needed:
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Job Description

  • Meeting clients to understand their advertising strategy and building up a picture about their target audience
  • Presenting media proposals, including timings and cost breakdowns, helping clients to reach a final decision about their future advertising strategy.
  • Advising the creative team and clients about the most effective media combination
  • Obtaining the best advertising rates that fit with the agreed media strategy
  • Managing budgets and maintaining advertising spend records.
  • Maintains media plans including changes, budgeting, execution, reporting, optimization and invoice reconciliation.
  • Create and update digital marketing strategies that will support the organization to achieve its aims as part of the overall Marketing and Communications plan.
  • Maintaining social media presence across all digital channels.
  • Brainstorm new and creative growth strategies.
  • Handle media buying campaigns from A to Z on different platforms starting from planning, targeting, set KPIS & spending till generating reports. 
  • Measuring and reporting on the performance of all digital marketing campaigns.
  • Developing, implementing and managing marketing campaigns that promote a company and its products and/or services. 
  • Enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
  • Evaluating new digital technologies and using Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media and display and search advertising.
  • Executing campaigns across a variety of platforms, including Facebook, Instagram, YouTube, Twitter, LINKEDIN.
  • Working with sales account management team to acquire client assets and coordinate campaign launches.
  • Communication with external teams when necessary, including client or agency teams, social vendors, and partners.
  • Collecting and evaluating customer feedback data.
  • Evaluating competitor’s Digital Marketing strategies and creating plans to overtake.

Job Requirements

  • Excellent understanding of online media planning
  • Understands how digital fits in the overall client marketing/media strategy
  • Proficient in using standard online media research and planning tools (Nielsen Net Ratings, Double Click)
  • Ability to work with modest media budgets.

Qualifications:

  • Bachelor Degree.
  • 5+ years of Media planning experience at a digital marketing agency.
  • Strong mathematical abilities required.
  • Experience using DoubleClick, ComScore, Nielsen Net Ratings, Google Analytics, and other media tools.
  • Strong writing, presentation, and strategic and analytical thinking skills.
  • Able to work independently and have excellent time management skills.

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