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Job Description
- Plan and Execute effectively marketing and communication plan with coordination with the company management at two level: Business to Customer and Business to Business in order to attract new customers and partners
- Promote the strength of the company and promote the profile of the company to external customers.
Main Duties and responsibilities:
- Marketing Communication
- Website and other e-marketing communications
- Create, Collect and Edit monthly newsletter
- Updating periodically face book accounts and other social media content.
- Creating, collecting and editing content ( photos, videos,…) to be used on social media.
- Creating fresh and up-to-date web content, to pass to the Web Development Officer and Web Designer as necessary.
- Providing innovative and new ideas and input into the development of new e-marketing materials
- Marketing collateral and publicity material
- Writing and producing marketing material (brochures, posters, flyers etc)
- Preparing PowerPoint presentations
- Assisting the Managers in compiling media plans
- Responsible for our company publicity stands and other event
- PR
- Proactively searching out information for PR purposes and writing press releases
- Liaison with, and providing information to, the media and arranging interviews with members of staff where necessary
- Maintaining a photo library and arranging external photo shoots and filming with placement students and alumni as well as in-house photo shoots with staff and students
- Prepare materials and stock lists for all events.
- Advertising
- Creative input into new advertising campaigns
- Following and evaluating advertising campaign and suggest continuous update and development based on customer feedback and results.
- Assistance with proofreading, copy writing, editing copy and information collection
- Events
- Assistance and coordination for all our company events
- Coordinate our annual big events
- Create special graduation events for our customers.
- Collecting, editing and prepare annual reports and fact sheets for the company
- Assistance in the growing our events
- Digital Marketing
- Devising strategies to drive online traffic to the company website.
- Tracking conversion rates and making improvements to the website.
- Developing and managing digital marketing campaigns
- Utilizing a range of techniques including paid search, …
- Overseeing the social media strategy for the company.
- Managing online brand and product campaigns to raise brand awareness.
- Improving the usability, design, content and conversion of the company website
- Responsibility for planning and budgetary control of all digital marketing
- Evaluating customer research, market conditions and competitor data.
- Review new technologies and keep the company at the forefront of developments in digital marketing.
- Collate and report back monthly on performance statistics for all digital communications across all channels, using these statistics to influence future digital activity.
- Overseeing online campaigns monitoring their performance and return on investment.
- Writing informative and effective search engine optimized copy for the website and external blog postings.
- Using the CRM to maximize online marketing opportunities.
- Managing the company’s email marketing campaigns.
- Monitoring return on investment for the different online marketi
Job Requirements
- At least 3 years of pure experience in similar job
- Fluent in English and Arabic is a must
- Evidence needed for conducting results from past marketing jobs and experience.
- Be committed to high quality
- Always think about how to improve the customer’s experience of our service is a MUST
- Think about the needs of others as much as your own and be helpful and supportive of others and their work
- Ability to take responsibility for tasks, prioritising and scheduling own work to ensure deadlines are met
- Respond to problems and complaints immediately
- Experienced user of Microsoft Office word-processing, spreadsheet and presentation packages
- Experience and comfortable to use online and mobile tools heavily.
- Prior Experience in Education market is a plus
- Excellent organisational and project management skills
- Excellent communication skills, including high standards of written communication, grammar and spelling
- Information management skills including a high level of accuracy and attention to detail
- Be flexible and open to change
- Enjoy working in a fast-paced intellectually stimulating environment
- Ability to express your views clearly and concisely both verbally and in writing
- Good influencing skills
- Maintain a professional attitude
- A good team player who has the ability to get on with tasks and achieve results
- Have self-confidence and deal with setbacks effectively
- Enjoy taking responsibility
- Ability to prioritise work and respond effectively as new projects are introduced
- Work in an organised way and plan how deadlines will be met
- Always deliver on schedule and to a high standard
- Be committed to success
- Focus on getting the job done
