Job Details
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Job Description
The Web and Graphic Designer is responsible for the design layout, coding and performance of company website, including maintenance and enhancements. Implements and creates advanced marketing communication vehicles for assigned business units and projects.
Design Graphics:
- Generate creative, eye catching, brand-oriented layouts and designs for print and online promotions, packaging, advertising, marketing collateral, direct mail, trade show exhibiting materials, promotional items, forms, conferences, documents and other internal and external published materials.
- Create layouts and designs for campaigns to engage viewers
- Effectively communicate promotions, products, services, versions and operational communications.
Design, Build, Enhance and Maintain Company Websites:
- Maintain Websites with special attention to core updates to maintain SSL security. Design web elements including new pages, banner ads, links, content, page key wording, etc. with a mix of custom HTML/CSS/Javascript elements.
- Keep website content current and continually refreshed.
- Ensure site is operating properly.
- Quickly and expertly solve problems such as browser compatibility issues, broken links, coding issues, etc.
- Analyze site traffic and recommend changes to optimize impact.
- Identify and implement best practices for digital design, production processes, SEO and quality of code deliveries, paying special attention to on page SEO to better convert visitors to leads.
- Maintain current log in procedures for protected parts of the public websites.
Create, Maintain, Test and Monitor Email Marketing Campaigns:
- Works closely with Marketing Communications Coordinator on day -to-day marketing activities including email template set up, campaign set-up, scheduling, testing and deploying campaigns.
- Will maintain a current understanding of email marketing best practices and apply them to email campaigns through brand-oriented layouts and designs specifically for client communications and online promotions.
- Creates email templates in HTML and responsive design, as well as monitor results for campaign effectiveness.
- Work with other departments to ensure their use of templates is error-less and simple.
Job Requirements
Minimum Qualifications
- Bachelor’s degree in web or graphic design.
- Minimum 3-5 years of experience in web, graphic and digital design.
- Demonstrated ability to execute projects with little supervision and work collaboratively in a complex environment, but also to work independently and without close supervision.
Specialized Knowledge and Skills
- Experience working in Illustrator, Photoshop and other Creative Suite apps.
- Proficiency with Adobe Creative Suite. Strong J2EE, HTML/HTML5 and CSS skills. Experience in JavaScript and JQuery is a plus.
- Experience with APIs a plus. Microsoft Word, Excel and PowerPoint; e-mail system management
- Must be able to demonstrate advanced creative ability, and have solid understanding of effective marketing communications.
- An online portfolio of previous works is required.
