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Job Description
JOB OBJECTIVE:
The Copywriter is responsible for developing impeccable social/digital media content plans (in preferred language: English or Arabic – or both) based on strategy, research, brainstorming, and best practices, in order to meet center’s objectives. Think strategically and creatively based on overall understanding of strategic goals, use content as a tool to deliver strategic objectives.
KEY RESPONSIBILITIES:
- Developing Social media content based on pre-approved client strategies
- Developing your own content plans based on extensive research, brainstorming, best practices and creativity.
- Rapidly develop content based on current events, have the ability and flexibility to quickly adapt to evolving requirements
- Ensuring a consistent organizational presence is maintained across all platforms
- Participating in brainstorming sessions and creative brief development
- Collaborating with team members to develop creative content for a client’s social media initiatives
- Editing and proofing materials
- Ability to effectively communicate through any platform, including verbally, written, social media, email, and so forth
- Draft text to be paired with graphic and video content, as well as longer form pieces for blog posts, plain text pieces, and outreach materials
- Continuously analyze content performance and self-develop in order to ensure content is highly effective
- Tailor content based on target audience and in depth analysis of audience psychographics as well as content consumption habits, customized per media platform
- Tailor content based on desired objective, be able to customize style of writing as and when needed based on objective
Job Requirements
- Degree in Media Communications or a related field
- Minimum 3 to 5 years of experience as Copywriter, preferably focused on digital content
- Highly experienced in working on social media platforms
- Passionate about writing creative content and social media
- Excellent in time management and meeting daily deadlines
- Experienced in research and very organized in planning
- Creative and able to conceptualize content
- Excellent eye for quality and detail
- Aware of UAE culture and has previous UAE experience
- Thorough understanding of how to apply strict content guidelines & apply a pre-defined tone of voice
- Detail-oriented individual who reviews his/her work carefully, quality control is key
- Positive attitude towards challenges
- Self-starter with the ability to work independently and collaboratively with a team (energetic team spirit)
- Extremely driven with a desire to develop skills regularly