Marketing Manager
Zyda -
Cairo, EgyptPosted 7 years ago138Applicants for1 open position
- 110Viewed
- 7In Consideration
- 37Not Selected
Job Details
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Job Description
- Conduct market research, competitive analysis and product positioning
- Define and execute a full-fledged marketing strategy, inbound and outbound.
- Generate and execute ideas to attract and retain clients
- Prepare product marketing collateral
- Collaborate with the product team to create landing pages that convert effectively
- Strive to improve SEO ranking and visibility across relevant keywords
- Develop performance metrics and continuously gauge the effectiveness of our marketing efforts
Job Requirements
- Bachelor’s degree required.
- Master’s degree in Business, Marketing, and/or Communications is a plus.
- Experience: At least 5 years in marketing with majority of that time in B2B demand generation roles
- Creative thinker with passion for experimentation
- Knowledge of current best practices and new strategies for digital and lead generation marketing
- Experience with Inbound Marketing, including content marketing and SEO
- Experience with Outbound Marketing, including paid channels
- Excellent communication skills – both spoken and written
- Bonus: Great at copy-writing and graphic design
