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Job Description
A business development professional has three primary responsibilities:
- Identifying new sales leads
- Pitching products and/or services
- Maintaining fruitful relationships with existing customers
When it comes to generating leads, day-to-day duties typically include:
- Researching organisations and individuals online (especially on social media) to identify new leads and potential new markets
- Researching the needs of other companies and learning who makes decisions about purchasing
- Contacting potential clients via email or phone to establish rapport and set up meetings
- Planning and overseeing new marketing initiatives
- Attending conferences, meetings, and industry events
Job Requirements
To be an effective business development executive, an individual must be:
- Socially adept
- Good with numbers
- Able to provide quality leadership to a large team of sales people
The skills you need to excel in this position include:
- Strong communication and IT fluency
- Creative talents and the ability to solve tough problems
- In-depth knowledge of the industry and its current events
- The ability to handle pressure and meet deadlines
- Skill in prioritizing and triaging obligations
- Attention to detail
- Excellent time management and organisation