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Marketing Research Specialist - Alexandria

Qurba
Alexandria, Egypt
Posted 7 years ago
49Applicants for1 open position
  • 49Viewed
  • 21In Consideration
  • 28Not Selected
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Job Details

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Job Description

This is an exciting role in a new startup, Qurba.io, which will give you responsibilities and opportunities to gain experience in multiple areas of business, operations and marketing.

Role is be based in M3mal co-working space office in Louran, Alexandria, which is a great place to work and network with like-minded startups and entrepreneurs, and gain very valuable experiences.

Job responsibilities:

  • Coordinate marketing, graphics design, and feature development activities to create a high-quality customer experience
  • Market research and competitor analysis of location-based apps
  • Research user and technology trends for location-based apps
  • Identify and divise market segments for both users and place owners
  • Interview users and place owners
  • Prepare, distribute and analyze surveys using TypeForm
  • Plan and run customer workshops to discuss prototypes
  • Draw the customer journeys for the different market segments
  • Prioritize features, ideas and solutions as per customer need
  • Analyze prototypes with customer and gain feedback and insights
  • Develop Brand image
  • Manage multiple social media pages (Facebook, Twitter, etc)
  • Respond to customer queries, suggestions and complaints
  • Plan and execute marketing and ad campaigns promoting the app
  • Manage Social Media graphics to be designed by our designer

P.S You are the first person in our team, and you will be working alone most of the time, till we hire more team members. I, the founder, am based in Dubai and will follow-up with you daily on your progress at the end of each day.

Job Requirements

Candidate must have the following skills:

  • Complete proficiency in English comprehension and writing
  • Experience in working in software companies
  • Experience in the Design Thinking Process (Customer Personas, Customer Journeys, and Feature Stories) for app features
  • Experience in managing multiple Social Media Pages
  • Experience in running Facebook and Twitter Ads
  • Experience in interviewing customers to gain insights
  • Experience in running surveys
  • Experience in branding

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