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Job Description
- Oversee management of updates, design, and user experience on all digital channels
- Monitor daily messaging and posts
- Develop effective, cohesive, and engaging brand messaging
- Answer customer questions and concerns when necessary
- Conduct and report analysis of the site and social traffic
- Establish and monitor ROI and KPIs
- Create, maintain and implement digital marketing and editorial calendars.
- Develop a website traffic plan and create goals and benchmarks to meet
- Generate monthly reports on our marketing campaign’s performance
- Optimize website and social media channels for SEO as well as usability
- Manage art and copywriting professionals (outsourcing where needed)
- Analyze key metrics that unit our website traffic and our service quotas
- Partner with advertising and media specialists to increase marketing results
- Manage all aspects of marketing operations, including key personnel
- manage a team of graphic designers & social media strategists.
Job Requirements
- Bachelor’s degree in marketing, communication, or related field
- 5+ years of experience in marketing; with at least 3 years in digital marketing
- Solid understanding of e-commerce, PPC, SEO, and SEM
- Knowledge of media editing software (photo and video)
- Working knowledge of web design principles, best practices, and content management platforms
- Demonstrated ability to develop and execute sales and marketing strategies
- Excellent communication and organizational skills
- Familiarity with analytical tools, such as Google Analytics and Webmaster Tools
