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Job Description
- Provide budget and campaign optimization recommendations to client and sales to ensure accurate & timely submission of all campaign elements to proper platforms/persons – and manage all Social media and Google AdWords campaigns.
- Perform quality control & live data communication, manage campaign renewal scheduling/follow-up with client and sales staff.
- Maintain access to key reporting systems to pull real-time stats as needed/requested by clients.
- Work with Sales Coordinators to confirm accurate billing process for each campaign.
- Compile and provide performance reports with thorough analysis and insight throughout duration of campaign.
- Submit and implement all approved online orders through the insertion order tool.
- Manage collection and development of all creative assets, and facilitate creative proofing and approvals as needed.
- Complete and submit all product set-up related elements and forms for digital campaigns, including but not limited to: Search, Social Media, RTB display/mobile, Video, and first party Owned & Operated products.
Job Requirements
- Minimum 3 to 5 years of experience in digital campaign management/media planning (required).
- Bachelor’s degree in Communications, Advertising, or Marketing (preferred).
- Fluent English Speaker (required).
- Proficiency in DoubleClick, RTB platforms, Google Docs, Microsoft Excel and PowerPoint (required).
- Proficiency in AdWords, Google Analytics (required).
- AdWords and/or GA certification (required).
- Excellent analytic thinking and problem solving skills.
- Strong written and verbal communication skills, and impeccable attention to detail.
- Ability to analyze data sets from multi-platform reporting systems.
- Ability to work in a fast-paced environment both as an individual and part of team.
- Ability to convert digital metrics into a story with thoughtful performance insights.
- Ability and desire to learn quickly, adapt, and share your knowledge with others.
