Social Media Manager
Arrows -
6th of October, GizaPosted 7 years ago31Applicants for1 open position
- 15Viewed
- 1In Consideration
- 1Not Selected
Job Details
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Job Description
Job brief
Main responsibility is to develop and implementing a social media marketing plan as well as managing the company’s content related assets.
Responsibilities
- Administrate the creation and publishing of relevant, original, high-quality content.
- Identify and improve organizational development aspects that would improve content (i.e. employee training, recognition and rewards for participation in the company’s marketing and online review building).
- Create a regular publishing schedule.
- Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.
- Promote content through social advertising.
- Developing of brand awareness and online reputation.
- Responsible in cultivating of leads and sales.
- Managing social media marketing campaigns and day-to-day activities including:
- Develop relevant content topics to reach the company’s target customers.
- Create, curate, and manage all published content (images, video and written).
- Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
- Conduct online advocacy and open a stream for cross-promotions.
- Develop and expand community and/or influencer outreach efforts.
- Oversee design (i.e. Facebook timeline cover, profile picture, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
- Design, create and manage promotions and Social ad campaigns.
- Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.
- Analyze key metrics and tweak strategy as needed.
- Compile reports for management showing results (ROI).
- Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
- Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.
- Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.
- Monitor trends in social media tools, applications, channels, design and strategy.
- Implement ongoing education to remain highly effective.
- Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.
- Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, search engine optimization (SEO) and social advertising campaigns.
- Monitor effective benchmarks for measuring the impact of social media campaigns.
- Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
- Perform other tasks given by the management from time to time
Job Requirements
- Ability to follow instructions and complete tasks efficiently.
- Excellent communication skills.
- Ability to multi-task various work assignments in a time efficient manner.
- Demonstrates creativity and documented immersion in social media.
- Experience sourcing and managing content development and publishing.
- Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
- Displays in-depth knowledge and understanding of social media platforms, and how each platform can be deployed in different scenarios.
- Maintains a working knowledge of principles of SEO including keyword research and Google Analytics. Highly knowledgeable in the principles of “Search and Social.”