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Social Media Manager

Arrows
6th of October, Giza
Posted 7 years ago
31Applicants for1 open position
  • 15Viewed
  • 1In Consideration
  • 1Not Selected
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Job Details

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Job Description

Job brief

Main responsibility is to develop and implementing a social media marketing plan as well as managing the company’s content related assets.

Responsibilities

  • Administrate the creation and publishing of relevant, original, high-quality content.
  • Identify and improve organizational development aspects that would improve content (i.e. employee training, recognition and rewards for participation in the company’s marketing and online review building).
  • Create a regular publishing schedule.
  • Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.
  • Promote content through social advertising.
  • Developing of brand awareness and online reputation.
  • Responsible in cultivating of leads and sales.
  • Managing social media marketing campaigns and day-to-day activities including:
  • Develop relevant content topics to reach the company’s target customers.
  • Create, curate, and manage all published content (images, video and written).
  • Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
  • Conduct online advocacy and open a stream for cross-promotions.
  • Develop and expand community and/or influencer outreach efforts.
  • Oversee design (i.e. Facebook timeline cover, profile picture, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
  • Design, create and manage promotions and Social ad campaigns.
  • Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.
  • Analyze key metrics and tweak strategy as needed.
  • Compile reports for management showing results (ROI).
  • Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
  • Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.
  • Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.
  • Monitor trends in social media tools, applications, channels, design and strategy.
  • Implement ongoing education to remain highly effective.
  • Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.
  • Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, search engine optimization (SEO) and social advertising campaigns.
  • Monitor effective benchmarks for measuring the impact of social media campaigns.
  • Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
  • Perform other tasks given by the management from time to time

Job Requirements

  • Ability to follow instructions and complete tasks efficiently.
  • Excellent communication skills.
  • Ability to multi-task various work assignments in a time efficient manner.
  • Demonstrates creativity and documented immersion in social media.
  • Experience sourcing and managing content development and publishing.
  • Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
  • Displays in-depth knowledge and understanding of social media platforms, and how each platform can be deployed in different scenarios.
  • Maintains a working knowledge of principles of SEO including keyword research and Google Analytics. Highly knowledgeable in the principles of “Search and Social.”

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