Digital Marketing Manager

• Planning Web, SEO/SEM, email, social media and display advertising campaigns
• Implementing strategy across all digital channels including website, and across all company related digital presence.
• Reviewing and goal setting in Analytics
• Measuring and reporting on the performance of all digital marketing campaigns
• Brainstorm new and creative growth strategies
• Plan, execute and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimizes user funnels.
• Collaborate with agencies and other vendor partners.
• Identifies emerging digital marketing trends and future opportunities to promote Company and its products and programs through existing and emerging channels.
• Track effectiveness and the return of channel marketing campaigns and report on results to upper management.
• Brand focused and capable of delivering targeted messages that are in line with key communication objectives and deliver tangible results that are “on-brand”
• Oversee and execute day-to-day management or the paid digital accounts (paid search engine marketing, retargeting, display campaigns)
• Monitor and optimize the accounts to increase brand awareness, visibility, prospect engagement and lead generation
• Evaluate, assess and analyze the effectiveness of all the accounts’ performance metrics
• Provide insight and tactical recommendation to improve utilizing tools such as Google Analytics, Google Ad-words, and Facebook Insights
• Develop and implement targeted and scale-able strategies based on data analyses across the different accounts
• Manage and allocate the paid digital accounts budget to achieve effective returns
• Collaborate and support other departments across the group with data analyses, campaign tracking, email campaign analyses and QR code generation
• Keep abreast of industry trends and developments in digital marketing
• Seek out innovative digital marketing techniques to develop and execute the test and learn opportunities for continuous optimization and improvement of the company’s digital marketing capabilities.
• Support and liaise with external Search Engine Optimization partners, as appropriate.
• Working with Marketing Director to deliver E-commerce strategy against budget
• Develop the online marketing channels utilized to maximize ROI
• Implement a customer acquisition and retention program
• Website design/improvement - optimizing product display and usability
• Planning, forecasting and operational management of the web store
• Identifying and executing opportunities to grow e-commerce revenue
• Manage all online marketing budgets and activity
• Run CRM and email activity using Group tools and email providers
• Championing and growing e-Commerce within the Company brand
• Sharing with the e-commerce team to maximize growth across all online marketing channels including PPC, SEO, affiliate programs, email marketing and social media.
• Producing relevant website content, maintaining social media accounts and writing blog posts.
• Working within analytical platforms to create online strategies.
• Providing Search Engine Optimization (SEO) services to ensure that our keywords rank high in search results.
• Use creative skills when identifying new ways to increase our online presence.
• Build SWOT analysis to help sales teams qualify and close business.
• Market-test our product positioning and strategy through surveys and individual customer interviews.
• Build standard solution presentations and/or tailor presentations to target market opportunities, work create/deliver training and develop sales kits including elements such as quick reference cards, selling guides, sales development promoters, future statement of direction, etc.
• Develop campaign content and ensure effective marketing mix. Understand existing customer base and work with customer reference leads to help drive the reference program.
• Work with Product Management, help drive the software, customer, and service.
• Planning and managing e-commerce loyalty card program and reward points

Benefits:

• Salary: High-end salary.
• Work hours: 40/w
• Social insurance
• Medical insurance
• Covered Internet Cost
• Opportunity to be part of the team of e-commerce company based in Dubai and operating across MENA.
• Opportunities to advance your career.
• Opportunities for International Training.