Job Details
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Job Description
- Devising strategies to drive online traffic
- Developing and managing digital marketing campaigns
- Overseeing the social media strategy
- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
- Identify trends and insights, and optimize spend and performance based on the insights within the budget
- Brainstorm new and creative growth ideas
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Manage all digital campaigns, including search engine marketing (Google Adwords and onsite search) online brochures & catalogs and other revenue generating promotional campaigns
- Generate marketing qualified leads within panned (CPL) and conversation rate
- Develop brand presence through digital marketing channels
Job Requirements
- Previous experience in a similar digital marketing role preferred to be in Real Estate field
- Experience in SEO, SEM Email marketing, and social media
- Strong understanding of current online marketing concepts, strategy and best practice
- Experience in setting up and optimizing Google Adwords campaigns
- Solid knowledge of website analytics tools (e.g., Google Analytics, Netinsight, Omniture, Webtrends)Working knowledge of ad serving tools
- Working knowledge of HTML, CSS, and JavaScript development and constraints
