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Job Description
- Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, e-books, reports, webinars, infographics, etc.).
- Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
- Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
- Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
- Manage both on-site and off-site search engine optimization (SEO) for the company.
- Identifying and executing opportunities to improve our company’s and our content’s search rank for key terms at the top, middle, and bottom (branded) of our marketing funnel.
- Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms.
- Manage of organic search engine performance and goal-setting based on site impressions, click through rates, traffic, and conversions.
- Stay up-to-date with the latest trends and changes with SEO and major search engines.
- Miscellaneous marketing tasks assigned
Job Requirements
- Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
- Thorough knowledge of search ranking and optimization factors and key algorithm updates
- Proficiency in marketing automation and blogging software features in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.
- Excellent level of the English language
- Bonus skills: HTML/CSS, Adobe Creative Suite
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