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SEO Specialist

Bayan-tech
Mohandessin, Giza
Posted 7 years ago
9Applicants for2 open positions
  • 0Viewed
  • 0In Consideration
  • 0Not Selected
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Job Details

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Job Description

  • Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, e-books, reports, webinars, infographics, etc.).
  • Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
  • Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
  • Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
  • Manage both on-site and off-site search engine optimization (SEO) for the company.
  • Identifying and executing opportunities to improve our company’s and our content’s search rank for key terms at the top, middle, and bottom (branded) of our marketing funnel.
  • Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms.
  • Manage of organic search engine performance and goal-setting based on site impressions, click through rates, traffic, and conversions.
  • Stay up-to-date with the latest trends and changes with SEO and major search engines.
  • Miscellaneous marketing tasks assigned

Job Requirements

  • Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
  • Thorough knowledge of search ranking and optimization factors and key algorithm updates
  • Proficiency in marketing automation and blogging software features in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.
  • Excellent level of the English language
  • Bonus skills: HTML/CSS, Adobe Creative Suite

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